1978 – Gymnastics History

1978: The FIG’s $1.5M TV Contract with ABC

If you’ve ever flipped through old Codes of Points, you might have noticed something. The old tomes are typically filled with ads from equipment manufacturers like Janssen & Fritsen and Spieth. However, the 1979 edition introduced a newcomer: a full-page advertisement from ABC, the U.S. television network. This addition was no coincidence; it came on the heels of a $1.5 million deal between ABC and the Fédération Internationale de Gymnastique (FIG).

How did this partnership materialize? And in the landscape of sports contracts, was $1.5 million a significant investment? To unravel the story behind this pivotal moment in gymnastics broadcasting, let’s examine the details and draw comparisons to other agreements ABC negotiated during the 1970s. But first, let’s set the stage…

1978: The People’s Republic of China Rejoins the FIG

Where were China’s gymnasts in the 1970s? Why did they suddenly appear again at the 1979 World Championships, where Ma Yanhong tied for gold on uneven bars?

The answer has to do with the People’s Republic of China’s status with the FIG. Sounds kind of dull, right? But I don’t know that you can call delegations storming in and out of an FIG meeting “dull.” At any rate, unless you were a gymnastics fan in the 1970s, you might not know the story of China’s readmittance to the FIG because little has been written in English about the subject.

To be sure, this story touches upon the relationship between China and Taiwan, which, to state the obvious, is a complicated one. I am not about to dive into centuries of Chinese and Taiwanese cultural and sports history. Instead, this story will be told primarily through the FIG’s very own minutes — with a little IOC history sprinkled in for context.